163-Year-Old Company Files Chapter 11 Bankruptcy

The McClatchy Company filed bankruptcy today. What does it mean, and what can we learn?

If you look around you, almost anywhere you happen to be, you’ll see people on cellphones. Over the last fifteen years, since the inception of the smartphone, people have come more and more to rely on digital devices for up to the moment news. And the instant delivery straight into their hands to stay abreast of what’s going on in the world, as well as across town, or just down the block.

“I distinctly remember logging on to see the message “America Online now has 65,000 members”

When I was much younger, back in the days of America Online’s infancy, I distinctly remember logging on to see the message “America Online now has 65,000 members”. A short time later, it read over 1 million members, and I saw the internet coming. I knew it would make sweeping changes to the world and its people. But honestly, I had no idea. I’ll never forget having a “chat” conversation with a guy in South America, and it didn’t cost me a dime (back then international calls were prohibitively expensive).

So many long-standing industry giants, as well as mom and pop operations, would surely either be transformed or consumed by this massive technological growth

From those early days, the realization of what the internet could and would turn into fascinated me. Now, almost thirty years beyond the cutting edge dialup modem and Netscape Navigator browser, many of the displacement theories I and others held are coming to pass. So many long-standing industry giants, as well as mom and pop operations, would surely either be transformed or consumed by this massive technological growth. This new technology would cause communicating, buying, selling, and almost everything else, to become instantaneous or at the least damn fast.

More than 2,000 newspapers ceased production in the last 15 years, according to a recent think-tank report from the Brookings Institution.

Enter the newspaper industry. Probably no industry on earth would be threatened more than print, particularly newspapers, by the juggernaut of digital media’s maturation and proliferation. More than 2,000 newspapers ceased production in the last 15 years, according to a recent think-tank report from the Brookings Institution. Some have rolled with the changes leveraging digital versions with media buying or sponsored content. In contrast, others seemingly whistled in the dark, trying to regain the glory that was slowly slipping away.

And now, McClatchy.

As an internet marketing company closely monitoring the pulse of the digital landscape, I research continuously what technologies or developments are coming about now that will change the face of business going forward? How can I employ those things to help my clients grow with the times and thrive rather than suffer the fate of those 2000 newspapers that have gone away.

So if you’re reading this, I urge you, leverage this digital age in favor of your business, and if it’s too much for you, get an expert to do it for you. You’ll be grateful that you did!