163-Year-Old Company Files Chapter 11 Bankruptcy The McClatchy Company filed bankruptcy today. What does it mean, and what can we learn? If you look around you, almost anywhere you happen to be, you'll see people on cellphones. Over the last fifteen years, since the inception of the smartphone, people have come more and more to rely [...]
Microsoft conducted a poll on LinkedIn with its six hundred senior marketers participants from around the globe to set a list of the most important and impactful trends in marketing for the next decade of the 2020s. This study enabled Microsoft to draw a trend list of hard and soft skills where SEO took the leading position under the [...]
How deep is the state of 'fake reviews' in digital marketing? In a recent article on CrunchBase, Sarah Perez reports on one of the first FTC actions on fake reviews. In this case, the Devumi Company which sold thousands of fake reviews, likes, follows, etc., on social media and online platforms, settled for $2.5M. https://techcrunch.com/2019/10/22/ftc-settles-with-devumi-a-company-that-sold-fake-followers-for-2-5m/ At [...]
Get More Relevant Reviews For Your Business. There are a couple of methods we employ to get highly relevant online reviews for our clients business. One is to mention they would appreciate a review after closing the sale in person. The other is when sending out a "thank you for your business" email. There, placing a link(s) [...]
Over the past few months, we started hearing rumblings that Google would soon start showing a default 'not secure warning' of a non-secured website to users of its Chrome browser. Between the hacking of Yahoo accounts, to the Wikileaks documents about government spying, people are more wary of a "non-secured" anything on the internet these days. [...]
In this video, Henry Blodget demonstrates eye-opening facts and insights into the direction of digital media and how older forms of media are caving in under the pressure of new media. Have a great 2017!
How will Google's new code effect you? In a rather quiet and innocuous way, Google has just released its latest iteration of the software, giving machines (think phones, tablets, computers, etc) the ability to actually learn. In an article posted by Jeff Dean and Rajat Monga, Google's new code is something that arose from another [...]
WIX SITE DEINDEXED? WIX Sites Suffer Temporary De-indexing By Google According to several articles popping up around the web, WIX sites have been dropping out of the Google index over the last several days. Wix is a platform for building websites using a proprietary structure. Google is said to be working on the issue and [...]
WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. Here at Sparks SEO, we use SiteGround to host our WordPress installation. Siteground provides users with multiple resources to facilitate the management of their WP websites: Expert WordPress Hosting If you've made much WordPress hosting comparison, consider this, [...]
