What is SEO?

Each day there are more than 2 million Google searches for the term “SEO” or search engine optimization. SEO is all about understanding and doing the right things to your site with proper and straightforward methods. Do this to ensure that it turns up on page 1 of search engine results when a person searches for a service or solution like your own.

Three crucial elements of good SEO are:

  1. top quality web content
  2. keyword research and use
  3. makeing your site “link-worthy” to other sites on the internet.

Search Engine Optimization Basics for Business Owners

When you type or say the words “Fence Company Nashville” into the Google search box, Google shows 3 map listings, and then 10 organic (non-ad related) results for that search. According to statistics, you’ll likely avoid the Yelp and paid ad listings and then click on the first actual fencing business on Page 1, right? It’s not likely you would keep looking on pages 2 or 3. You may have noticed that the difference between companies on Page 1 and those on pages 2, 3, 4, might not have a thing to do with the quality of the company, but because of the quality of their SEO, they are perceived as “the best.”

You want your organization to show up at the top. To do that, you want to optimize your website to rank on the top page of Google search by using SEO methods.


What Can SEO Do for My Business?

Efficient SEO strategies and techniques help move your website upward into that coveted top position. When someone is looking for a service or product that your company supplies, you want to be on “main street” so to speak, not back street! A high quality inbound marketing strategy boosts the number of visitors and customers. This is accomplished by enhancing your site rank in the SERPs or search engine result pages. After all, that’s where everyone is clicking.


Three Main Techniques to Optimize Your Site

First and foremost, having a quantity of premium quality content to describe your company and to notify your potential customers concerning your service or product will certainly boost your ranking.

Second is strategically dropping keywords into your web content. For example, “Vacation Rentals Orange Beach” is commonly called a keyword, although it is more accurately a search phrase. By correctly inserting keywords your page title, and utilizing variations of it in your content, we optimize your page to show up when folks type in that search phrase.

Last but not least, the third technique is constructing hyperlinks to and from your web site. Using handpicked websites in your business niche to get links from is paramount. And linking properly between your web pages, blog posts, social media posts, etc. This is how we provide you with highly themed links that improve the ranking of your website.

You’ll want attention paid to other details as well such as business reviews,


The 3 Main Elements of SEO

High-Quality Content That Gets Customers and Ranks on Google

  1. Content marketing is the method of marketing your company through sharing educational, amusing, or insightful information. Content marketing aids your potential customers in determining if your product is a good fit for them. And if so, they will likely make a purchase.
  2. Google and various other online search engines will match the best quality, most pertinent info with the search queries of their users. Consequently, it is critical to have an SEO technique for your content, as well as an outstanding copywriter, to keep your site fresh and relevant.
  3. Link Building – by making your site known to the right group of sites on the internet, your site is referenced and linked to. This is like a vote of confidence to Google and other search engines and helps to boost your rankings.

Keywords– SEO Speaks the Same Language as People

The Internet search engines keep track of the specific words and also expressions people type or speak into search bars when they’re searching for details. Developing a comprehensive list of keywords is the initial step in SEO, as well as the foundation for your web content technique. As a local Nashville digital marketing company, we perform research to determine the search terms that your potential customers use. Also, we see to it they are directed to your website by optimizing the URL’s, titles, paragraphs, as well as web links.

Links– The “Webbing” of the Worldwide Web

  1. Web linking structure is the plan of acquiring links from trusted web sites that correlate with your website as well as your business niche. Hyperlinks advertise your site on other sites and join them together to form reliability, trust, and value. Hyperlinks are the foundation of the internet’s makeup, as you may know.
  2. Creating premium web links is a critical ranking consideration for Google, yet often considered among one of the toughest things SEO specialists do. SEO specialists that can create safe and trusted links for your website are rare indeed.

Does SEO Make Sense For My Business?

That depends. Increasing your web site’s ranking position is essential to your internet presence and also earnings nowadays. It does require innovative, logical as well as technical work. A seasoned SEO expert can make all the difference in the number of site visitors as well as potential customers you have. By moving your site to Google’s coveted first page, you will reap the results of long-term value and return on your financial investment.


Brent Sparks is Owner and Founder of Sparks SEO based in Franklin, Tennessee, a part of the Greater Nashville Area. Our company specializes in  SEO services for local and regional businesses. If you think you need help with your digital presence or you’re not happy with your current results, call us at (615) 870-8858 or click this link for a no-obligation introductory call about your business goals.


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