insights

Are you feeling apprehensive about SEO in 2024? As technology continues to advance, so do search engine algorithms and optimization techniques. In this fast-paced industry, it’s important to stay updated and adapt to the latest trends in order to have an effective SEO strategy in 2024. Let’s delve into the future of SEO and discover what strategies you should adopt and which ones you should leave behind.   What Is SEO? SEO, short for Search Engine Optimization, refers to the

Microsoft conducted a poll on LinkedIn with its six hundred senior marketers participants from around the globe to set a list of the most important and impactful trends in marketing for the next decade of the 2020s. This study enabled Microsoft to draw a trend list of hard and soft skills where SEO took the leading position under the most in-demand of all Hard Skills. Hard skills: SEO Data analysis Copywriting Behavioral analysis Automation Soft skills: Creativity Humility Empathy Adaptability Transparency To be

How deep is the state of ‘fake reviews’ in digital marketing? In a recent article on CrunchBase, Sarah Perez reports on one of the first FTC actions on fake reviews. In this case, the Devumi Company which sold thousands of fake reviews, likes, follows, etc., on social media and online platforms, settled for $2.5M. FTC settles with Devumi, a company that sold fake followers, for $2.5M At Sparks SEO, we can implement a plan to manage and acquire reviews in