Business insights and articles

SEO In 2024 - What To Adopt and What To Leave Behind

SEO In 2024 – Strategies to Adopt & Leave Behind

Are you feeling apprehensive about SEO in 2024? As technology continues to advance, so do search engine algorithms and optimization techniques. In this fast-paced industry, it’s important to stay updated and adapt to the latest trends in order to have an effective SEO strategy in 2024. Let’s delve into the future of SEO and discover what strategies you should adopt and which ones you should leave behind.   What Is SEO? SEO, short for Search Engine Optimization, refers to the

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Top Skills of 2020

SEO & Creativity Identified As Top Skills For 2020 In Microsoft Poll

Microsoft conducted a poll on LinkedIn with its six hundred senior marketers participants from around the globe to set a list of the most important and impactful trends in marketing for the next decade of the 2020s. This study enabled Microsoft to draw a trend list of hard and soft skills where SEO took the leading position under the most in-demand of all Hard Skills. Hard skills: SEO Data analysis Copywriting Behavioral analysis Automation Soft skills: Creativity Humility Empathy Adaptability Transparency To be

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Fake Reviews Being Targeted

FTC Cracking Down on Fake Reviews, Tweets, and Followers – Finally!

How deep is the state of ‘fake reviews’ in digital marketing? In a recent article on CrunchBase, Sarah Perez reports on one of the first FTC actions on fake reviews. In this case, the Devumi Company which sold thousands of fake reviews, likes, follows, etc., on social media and online platforms, settled for $2.5M. FTC settles with Devumi, a company that sold fake followers, for $2.5M At Sparks SEO, we can implement a plan to manage and acquire reviews in

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Get More Reviews For Your Business
Business Development

How To Get More Business Reviews

Get More Relevant Reviews For Your Business There are a couple of methods we employ to get highly relevant online reviews for our clients business. One is to mention they would appreciate a review after closing the sale in person. The other is when sending out a “thank you for your business” email. There, placing a link(s) to the prospective review provider such as Google, Yelp, Facebook, etc. More importantly, we also give them an outline of the review such as;

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One-Click WordPress SSL Setup Offered For Free

Over the past few months, we started hearing rumblings that Google would soon start showing a default ‘not secure warning’ of a non-secured website to users of its Chrome browser. Between the hacking of Yahoo accounts, to the Wikileaks documents about government spying, people are more wary of a “non-secured” anything on the internet these days. Not to mention that Google now sees SSL as a positive ranking factor and is considered good SEO. So, always striving to be ahead

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The Basics of Google TensorFlow

How will Google’s new code effect you? In a rather quiet and innocuous way, Google has just released its latest iteration of the software, giving machines (think phones, tablets, computers, etc) the ability to actually learn. In an article posted by Jeff Dean and Rajat Monga, Google’s new code is something that arose from another project begun in 2011, “DistBelief“. This project proved that a computer code could actually pick out and identify a cat from random unlabeled YouTube images.

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